Brand Refresh

McKay’s Company

McKay’s Company was founded in 1927 and provides high-quality water treatment products and services for commercial and residential customers. In 2020, we worked with McKay’s on refreshing their brand and identity through a thoughtful and intentional approach to preserve the essence of being a small family-run business, but elevating their brand to better position them for future growth. This process included research and strategy, logo and identity design, product photography and website redesign.